The Role of Sports Broadcasting in Major Sporting Event Bidding and Hosting
Sports broadcasting plays a crucial role in the bidding and hosting of major sporting events, influencing decisions made by both event organizers and host cities. The media coverage of these events not only boosts the event’s visibility but also significantly impacts its financial viability and overall success. When cities and countries bid to host major sporting events, such as the Olympics or the FIFA World Cup, they often highlight their broadcasting infrastructure and capabilities as a key asset. This is…